ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

WHAT IS ARTIFICIAL INTELLIGENCE?

Artificial Intelligence is something very strange but interesting.

AI is teaching the machine to think and react like humans. It’s about imitating how the human brain works. AI is also called Machine Intelligence.

CAN MACHINES THINK AND LEARN?

By Artificial intelligence (AI) it is possible for machines to learn and perform human-like tasks. You must have heard about Chess-playing computers and self-driven cars these are some good examples of Artificial Intelligence. Using these technologies, computers can be trained for specific tasks by processing large amounts of data and recognizing patterns in the data.

HERE ARE SOME FEATURES THAT DEFINES ARTIFICIAL INTELLIGENCE-

  1. Thinking humanly
  2. Thinking rationally
  3. Acting humanly 
  4. Acting rationally

AI systems are trained to do a defined task. AI systems are very, very specialized. They are focused on a single defined task.

artificial intelligence
Artificial Intelligence/ The Skill Spot

ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

It’s clear that ARTIFICIAL INTELLIGENCE is the future of digital marketing. One of the most popular examples of AI is Amazon using artificial Intelligence.

HAVE YOU EVER WONDERED THAT HOW AMAZON GETS TO KNOW ABOUT THE PRODUCT FOR WHICH YOU SEARCHED IN THE PAST.

YES, MY DEAR FRIENDS, THIS IS BECAUSE OF ARTIFICIAL INTELLIGENCE. It is done to impact buying decisions by recommending, again and again, the products that you will need even before you know that, it is done on the base of your past purchases or searching history.

So here, we will introduce a few of the elements and applications of AI –

VOICE SEARCH AND SPEECH RECOGNITION

Voice Recognition/ The Skill Spot

Voice search is also called a voice-enabled feature. It allows the user to use a voice as a command to search something on the Internet. We all know about the personal assistants we are familiar with today, like Siri, Alexa, and Google Home. We are now able to have conversations with each other. They respond to us quickly and give all the information and answer the question asked. This made customers saving time and more satisfied.


CHATBOTS

chatbots
Chatbots/ The Skill Spot

Have you ever noticed it? When You visit a website chat pops up comes within a second, offering to help you out. This is how a chatbot works.

A chatbot is a program that mimics human conversations in the form of text or speech using AI. It is mainly used for interacting with a number of people and it resolves the queries and answers in a very formal way. It reduces customer wait time. The main feature of Chatbot is that it is the service available 24*7. There is no need for a live representative.


AUTOMATION AND PERSONALIZATION

automation
Automation and personalization / THE SKILL SPOT

AI can be used for understanding buyer’s behavior. And it helps the advertisers to target their marketing strategies towards consumer preferences. Thanks to AI, on the bases of preferences like age, gender, budget, lifestyle, etc Advertising work. You must have noticed on an e-commerce website that sometimes it shows the user who bought the product X, has also bought product Y. And even on Youtube is shows suggestions just similar to what you were watching and having an interest in.


CONTENT CURATION

Content curation
Content curation/ THE SKILL SPOT

Artificial Intelligence is not only generating content but it also curates it.

Creating engaging content is not an easy task. It takes time and energy to shift something down. AI helps marketers to create relevant content that the targeted audience wants to read.


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