I hope you must have heard about DIGITAL MARKETING as it is the term most frequently used today.
Digital marketing has so many career options.
DIGITAL MARKETING IS THE TECHNIQUE OF MARKETING THE PRODUCTS AND SERVICES USING DIGITAL TECHNIQUES.
It is reaching to users through digital channels. It uses social media, internet, email, and video, etc.
Today, the world is getting digital. Digital marketing helps to reach a huge audience in a way that is both cost-effective and easily measurable. The digital marketing not only markets the products and services but it also allows for online customer support through 24/7 services to make customers feel supported, happy and satisfied.
Here are some major strategies for Digital marketing–
- Digital Advertising
- Email Marketing
- Online Brochures and more
TIPS TO DIGITAL MARKETING SUCCESS
- Respond to your customer’s feedbacks and queries.
- Manage customer relationships over all the channels.
DIGITAL MARKETING TRENDS
Today Artificial intelligence, data-driven marketing, and voice search are among the top innovative digital marketing trends. If you want your business to be at the top so you must adopt all the changes in digital marketing.
Here are some Digital Marketing trends you can’t ignore in 2020–
- ARTIFICIAL INTELLIGENCE
“The science and engineering of making intelligent machines, especially intelligent computer programs.” – John McCarthy
Artificial Intelligence is the biggest opportunity for all companies and industries. It also helps in increasing GDP. AI works on how the human brain thinks, and how humans learn, decide, and work.
If you are running a business, it is very important to know the impact of ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING. It opens the doors to reach the right people who can add value to your brand.
Today advertising can be done based on preferences, lifestyle, budget, age, gender and demography all because of ARTIFICIAL INTELLIGENCE. As a customer, you can now browse through the AI-enabled websites with empowering suggestions with the picture. We can see AI implemented in many different areas such as Basic Communication, Product Recommendations, Content Creation, Email Personalization and E-Commerce transactions.
- PROGRAMMATIC ADVERTISING
YOU MUST HAVE HEARD OR READ ABOUT PROGRAMMATIC ADVERTISEMENT. Programmatic Advertising is used to target a more specific audience. Programmatic advertising means using Artificial Intelligence to automate ad.
The chatbot is a very important part of digital marketing in 2020. It is AI that even gives answers to verbally asked questions accurately. Chatbots is responsive 24/7 so people love to interact with it. This is a customer service provided by most of the websites nowadays to its users.
- VISUAL SEARCH
The visual search consists of every search that is done by using images like photos or screenshots. This technology understands the content and context of images and then gives the results. Pinterest, Google, and Amazon are some of the examples of having visual search engines.
WHY EVERYONE IS AFTER DIGITAL MARKETING?
“India is undergoing a golden period of digital marketing”
The demand for DIGITAL MARKETING is increasing day by day and it is on continuous growth. India is a populated country. Mostly everyone is having mobile phones. Even we try new dishes by watching recipes on Youtube. The use of digital mediums or the internet is like the basic needs of every person.
Everyone wants to market their product and DIGITAL MARKETING is the solution to it which is affordable and increases the reach. In past years brands have realized that how important it is to rank their product digitally to generate more visibility and sales.
It is easy for Startups to promote their product as there is no need to reach customers individually to tell them about the products.
HERE ARE SOME EXAMPLES OF DIGITAL INDIA
- The government also came up with the application for Employment programs. Everything is digital now.
- Metros are part of Digital India.
- Many Educational Institutions provide online training and courses to their students.
- In INDIA there is 1 LAKH+ job opportunities are available on different job portals.
ROLES FOR A CAREER IN DIGITAL MARKETING
SEO Specialist/ SEO Manager
The main task of an SEO expert is to use a marketing technique in a way that results appear at the top in the SERP.
HERE ARE SOME MORE DUTIES OF SEO EXPERT-
- Analyzing website Speed.
- Keyword research
- Creation of backlinks
- Creating breadcrumb navigation for users
Search Engine Marketer
When a user searches something online he/she often finds an ad written in a dialogue box beside the link of the website. That is the main work of a search engine marketer.
HERE ARE SOME MORE DUTIES OF SEARCH ENGINE MARKETER-
- Identifying and analyzing KPI s
- Understanding goals and ideas
- Managing keywords and structure of a paid campaign
- Targeting and retargeting
- Keeping an eye on the web analytics dashboard
Social Media Manager
Social media manager takes care of all the social media platforms. He is responsible for the branding of the product or services on different social media platforms.
HERE ARE SOME MORE DUTIES OF SOCIAL MEDIA MANAGER-
- Generation of traffic
- Nurturing leads
- Providing high-quality content to users
- Managing all social media advertisements
Content Marketing Manager
A content marketing manager is responsible for everything related to the content that will go out on the website and on different platforms. Digital Content managers are responsible for the content published on websites, blogs, social media campaigns, email campaigns, online brochures, etc for online users.
A Blog Manager is responsible for daily publishing content and understanding how to use the blog to generate traffic and leads for the business. Their writing and editing skills help them write various types of blogs on different topics.
E-Mail Marketing Manager
An Email Marketing Manager manages the company’s email marketing campaigns and also maximizes revenue from the company’s CRM and customer database. They perform their task by working with several other professionals, including Direct Marketing Managers, Web Designers, and Content Production Managers.
A Graphic Designer designs graphics for use in media platforms such as magazines, labels, advertising, and blogs. To gain additional knowledge in their creativity, they attend design workshops.
Customer Relationship Manager
A customer relationship manager is responsible for customer relationships after the sale and they continue to work with customers to keep them up to date on products and services to maintain that relationship. They make the customer satisfied.
Many other career options are available with digital marketing
HOW TO LEARN DIGITAL MARKETING AND HOW TO START WITH DIGITAL MARKETING?
Want to learn digital marketing ??
DIGITAL MARKETING aspirants can enroll in THE SKILLS SPOT for digital marketing courses and much more. We the team of The skill spot will help the students in getting jobs and building a career with DIGITAL MARKETING.
After completing a digital marketing course from THE SKILL SPOT you will be able to apply for many jobs such as Social Media Expert, Digital Communication Manager, Graphic Designer, Marketing Manager, Marketing Analyst, SEO Expert, and many other.
SO JOIN US TODAY AND GET YOURSELF ENROLLED!